HBIC Pulse · Weekly HBW Performance (NAM)
Thursday · October 1, 2026 · week of Sep 21–Sep 27
Live data · NAM · L2 HBW · L3 in (High End, Massage, Maintenance, Fitness) · weekly refresh Monday AM CT · week of Sep 21–Sep 27 · all dollar values in USD
15 merchants flagged · refund anomaly click to expand
SlimmThicc Aesthetics High End Critical 27.4% refund rate (this week) · baseline 12.6% +14.8pp $2,978 refunds this week
Heron Med Spa High End Critical 404.2% refund rate (this week) · baseline 0.0% (prior-period refunds) +404.2pp $2,931 refunds this week
Spa Avania At Hyatt Regency Scottsdale Resort Massage Watch 7.5% refund rate (this week) · baseline 3.8% +3.7pp $2,512 refunds this week
The Bodie Co High End Critical 20.2% refund rate (this week) · baseline 12.8% +7.4pp $2,267 refunds this week
Avalon Day Spa Massage Critical 34.2% refund rate (this week) · baseline 6.3% +27.9pp $2,112 refunds this week
Spa At Carillon Miami Wellness Resort High End Critical 13.0% refund rate (this week) · baseline 3.7% +9.3pp $2,071 refunds this week
SEV Laser - Chevy Chase High End Critical 39.0% refund rate (this week) · baseline 20.5% +18.5pp $2,024 refunds this week
SEV Laser - Roseville High End Critical 15.9% refund rate (this week) · baseline 10.1% +5.8pp $1,961 refunds this week
TIA MEDSPA High End Critical 39.5% refund rate (this week) · baseline 14.7% +24.8pp $1,921 refunds this week
Giovanni Med Spa High End Critical 16.7% refund rate (this week) · baseline 7.6% +9.1pp $1,897 refunds this week
NuCell Skin MedSpa High End Critical 24.8% refund rate (this week) · baseline 9.1% +15.7pp $1,843 refunds this week
SLIMFIT WEIGHTLOSS WELLNESS CENTER High End Critical 1315.1% refund rate (this week) · baseline 17.9% (prior-period refunds) +1297.2pp $1,841 refunds this week
SEV Laser - La Jolla High End Critical 28.8% refund rate (this week) · baseline 15.0% +13.8pp $1,840 refunds this week
Silicon Valley Aesthetics High End Critical 37.0% refund rate (this week) · baseline 11.2% +25.8pp $1,833 refunds this week
Summit MedAesthetics High End Critical 43.3% refund rate (this week) · baseline 19.0% +24.3pp $1,720 refunds this week

NAM total 4 HBW L3s combined · this week

$1.66M
M1+VFM · Wk of Sep 21–Sep 27
▼ 8.3% YoY ▼ 4.9% WoW
$6.95M
MTD M1+VFM
▲ 0.1% YoY
$72K
Orders · Wk of Sep 21–Sep 27
▼ 6.2% YoY ▼ 1.5% WoW
13.4%
Refund rate (week)
—
baseline 12.7% · +0.4σ

13-week M1+VFM trend — NAM total

$1659K$1832K$2005K 06-2907-0607-1307-2007-2708-0308-1008-1708-2408-3109-0709-1409-21 ━ this year ┄ last year

Top L4 categories across the 4 L3s — dollar change YoY

MassageMassage
+$52.2K
Laser Hair RemovalHigh End
-$51.6K
Weight Loss & MedicalHigh End
-$38.0K
Plastic SurgeryHigh End
-$28.0K
Other Hair ServicesMaintenance
-$12.6K
Skin Care & CosmeticsHigh End
-$11.1K
Facial CareMaintenance
+$9.3K
Eyelash & Eyebrow ExtensionsMaintenance
-$9.1K
SpaHigh End
-$8.5K
Botox & Wrinkle InjectionsHigh End
-$4.7K
Wellness & Alternative MedicineHigh End
-$3.8K
Haircut/ColorMaintenance
-$3.1K

Split by L3 biggest by weekly Gross Bookings first

High End this week vs last year · L4 breakdown

$773K
M1+VFM · Wk of Sep 21–Sep 27
▼ 16.6% YoY ▼ 5.8% WoW
$3.30M
MTD M1+VFM
▼ 8.3% YoY
$23K
Orders · Wk of Sep 21–Sep 27
▼ 16.9% YoY ▼ 4.3% WoW
13.5%
Refund rate (week)
—
baseline 12.8% · +0.5σ

13-week M1+VFM trend

$773K$897K$1022K 06-2907-0607-1307-2007-2708-0308-1008-1708-2408-3109-0709-1409-21 ━ this year ┄ last year

L4 categories — dollar change YoY

Laser Hair Removal
-$51.6K
Weight Loss & Medical
-$38.0K
Plastic Surgery
-$28.0K
Skin Care & Cosmetics
-$11.1K
Spa
-$8.5K
Dental
-$7.6K
Botox & Wrinkle Injections
-$4.7K
Wellness & Alternative Medicine
-$3.8K
Eye Care
-$688

Massage this week vs last year · L4 breakdown

$495K
M1+VFM · Wk of Sep 21–Sep 27
▲ 11.8% YoY ▼ 3.6% WoW
$1.99M
MTD M1+VFM
▲ 18.9% YoY
$26K
Orders · Wk of Sep 21–Sep 27
▲ 10.4% YoY ▲ 5.4% WoW
11.5%
Refund rate (week)
—
baseline 11.3% · +0.2σ

13-week M1+VFM trend

$389K$470K$551K 06-2907-0607-1307-2007-2708-0308-1008-1708-2408-3109-0709-1409-21 ━ this year ┄ last year

L4 categories — dollar change YoY

Massage
+$52.2K

Maintenance this week vs last year · L4 breakdown

$381K
M1+VFM · Wk of Sep 21–Sep 27
▼ 7.2% YoY ▼ 3.5% WoW
$1.60M
MTD M1+VFM
▲ 1.2% YoY
$21K
Orders · Wk of Sep 21–Sep 27
▼ 8.3% YoY ▼ 6.0% WoW
15.4%
Refund rate (week)
—
baseline 14.6% · +0.6σ

13-week M1+VFM trend

$381K$435K$488K 06-2907-0607-1307-2007-2708-0308-1008-1708-2408-3109-0709-1409-21 ━ this year ┄ last year

L4 categories — dollar change YoY

Other Hair Services
-$12.6K
Facial Care
+$9.3K
Eyelash & Eyebrow Extensions
-$9.1K
Nail Services
-$7.8K
Waxing
-$4.2K
Haircut/Color
-$3.1K
Makeup
-$1.2K
Tanning
-$823
Everyday Wellness
+$70

Fitness this week vs last year · L4 breakdown

$9K
M1+VFM · Wk of Sep 21–Sep 27
▼ 66.0% YoY ▼ 35.7% WoW
$58K
MTD M1+VFM
▼ 34.1% YoY
$818
Orders · Wk of Sep 21–Sep 27
▼ 38.9% YoY ▼ 6.0% WoW
32.7%
Refund rate (week)
—
baseline 10.2% · +15.0σ

13-week M1+VFM trend

$9K$22K$34K 06-2907-0607-1307-2007-2708-0308-1008-1708-2408-3109-0709-1409-21 ━ this year ┄ last year

L4 categories — dollar change YoY

Boot Camps & Fitness Studios
-$5.4K
Gym & Crossfit
-$4.9K
Yoga
-$3.4K
Barre & Pilates
-$3.4K
Dance, Aerobics & Spinning
-$600
Boxing & Kickboxing
-$533

Top 10 account moves winners & decliners across all 4 L3s · week-over-LY dollar change

Up
US LeanerRxHigh End
$+9.8K
US Spa WorldHigh End
$+2.7K
US Touch of Health Houston MassageMassage
$+2.4K
US Weight Loss MD - Cherry CreekHigh End
$+2.3K
US Deluxe Beaute SpaHigh End
$+2.1K
US MassageLuXe - CorporateHigh End
$+1.8K
US Liora AestheticsHigh End
$+1.5K
US Pure Med SpaHigh End
$+1.5K
US Deluxe Beaute SpaMaintenance
$+1.5K
US Spa hinokiMassage
$+1.3K
Down
US CosmeticRXHigh End
$-22.4K
US WeightCareHigh End
$-10.1K
US bmiMD.comHigh End
$-10.0K
US Champion Health and Wellness ClinicsHigh End
$-8.7K
US StretchLabFitness
$-5.0K
US Cosmetic Medicine of Coral GablesHigh End
$-4.7K
US Spa World HoustonHigh End
$-3.2K
US Healthogenics LabsHigh End
$-3.0K
US Vybe AestheticsHigh End
$-2.9K
US Montclair Rejuvenation CenterHigh End
$-2.5K

New & lost accounts first-time vs paused/closed merchants this week · across all 4 L3s

New (top 10)

US SpaWell Maui at Hyatt RegencynewMassage
$261
US Skin By LiznewMaintenance
$31
US La Wish Beauty SalonnewMaintenance
$0
US EB BarbershopnewMaintenance
$0
US Bloom Aesthetics SpanewHigh End
$0
US Lilium Laser CenternewHigh End
$0
CA Truly Solutions RehabnewMassage
$0
US Natural Nation Skin BarnewMaintenance
$0
US Pure Luxury MedspanewHigh End
$0
US Medusa Beauty StudionewMaintenance
$0

Lost (top 10)

US Jens Massage And Womens WellnesslostMassage
$437
US Body And Mind Massage SpalostMassage
$429
US Massage by NiklostMassage
$248
US Joe Hamer SalonlostMaintenance
$190
US Keystone Body TherapieslostMassage
-$105
US MyWellness ChicagolostMassage
$45
US Dr BrowzlostHigh End
$26
US Shepley Bodywork & SkinlostMassage
-$20
US Esencia Med Spa LLClostHigh End
$0
US Archella Brow StudiolostHigh End
$0

Refund rate by L4 across all 4 L3s · bar color = current rate · tick = 4-week baseline

MassageMassage
11.5% +0.2pp
Botox & Wrinkle InjectionsHigh End
13.4% +0.6pp
Laser Hair RemovalHigh End
15.4% +1.4pp
Facial CareMaintenance
14.2% +1.6pp
Skin Care & CosmeticsHigh End
16.3% +0.8pp
Plastic SurgeryHigh End
22.7% +3.4pp
SpaHigh End
8.7% +0.6pp
Other Hair ServicesMaintenance
12.0% +0.6pp
Haircut/ColorMaintenance
18.7% -0.7pp
Nail ServicesMaintenance
23.4% +1.4pp
Eyelash & Eyebrow ExtensionsMaintenance
19.0% +1.9pp
Wellness & Alternative MedicineHigh End
10.0% -1.6pp
Weight Loss & MedicalHigh End
10.6% +1.1pp
WaxingMaintenance
14.8% +1.8pp
DentalHigh End
18.2% +4.3pp
Boot Camps & Fitness StudiosFitness
145.9% +135.6pp
MakeupMaintenance
15.4% -5.1pp
Eye CareHigh End
13.8% -4.9pp
Everyday WellnessMaintenance
11.5% -1.9pp
YogaFitness
12.1% +2.2pp
TanningMaintenance
11.5% -1.7pp
Barre & PilatesFitness
11.3% +2.6pp
Gym & CrossfitFitness
12.3% -2.5pp
Dance, Aerobics & SpinningFitness
11.0% +2.5pp
Boxing & KickboxingFitness
7.6% -4.3pp